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Dashawn "Happie" White

Music Professional

Dashawn “Happie” White is a highly experienced Pop/EDM/Hip-hop Music Producer and Mixing-Engineer with over 10 years of professional expertise. He is currently an A&R Representative for Sony Music and a Top Executive A&R at Empire Distribution. White is best known for his outstanding work with 3x Grammy nominated Production trio “Tha Aristocrats”. He has worked with a wide range of renowned artists such as Kanye West, H.E.R, John Legend, Chris Brown, Kehlani, Alec Benjamin, Tory Lanez, and Powfu. White recognizes the unique talent of his clients and believes in creating an environment that nurtures their creativity. He knows that Bleu’s talent shines brightest when he is in a room full of stars. Dashawn “Happie” White’s professional expertise has brought him success and he continues to excel in his role as an A&R Representative.

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A&R Score - Response Time

Approach

What is an A&R?

In the music business, an A&R, which stands for “Artist and Repertoire,” is a crucial role within record labels and music companies. A&R professionals are responsible for discovering and developing musical talent.

What A&R look for.

A&R (Artist and Repertoire) professionals play a crucial role in discovering, developing, and nurturing musical talent. When evaluating artists, A&R professionals typically look for a combination of the following qualities:

It’s important to note that different A&R professionals and record labels may prioritize these qualities differently based on their specific goals and target markets. Artists often benefit from being authentic, persistent, and adaptable while continuously honing their craft to stand out in a competitive industry.

Data Driven Decision

A data-driven music submission is a modern approach to sharing music with industry professionals, A&R executives, and record labels. This method involves not only submitting your music but also providing relevant data and analytics to support your submission.

Music Quality

The quality of music for a submission is a crucial factor that can significantly impact whether your music gets noticed and accepted by industry professionals, record labels, or A&R executives.

Passion

Passion in a music submission is a compelling and intangible element that can greatly influence how your music is received by industry professionals, audiences, and potential collaborators. It reflects your deep love and dedication to your craft, and it can be a driving force behind the creation and promotion of your music.

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