Donny "Dizzy" Flores

Music Professional

Donny Flores, also known by his industry name “Dizzy”, is a highly respected and influential executive in the music industry. His strategic vision and talent for connecting artists have led to the creation of some of the most significant hits in recent times, including “Taki Taki” and “Loco Contigo.” Originally from Trinidad and Tobago, Dizzy got his start in the music industry working for Slip-N-Slide Records and later Poe Boy Records, where he worked with artists such as Flo Rida and Rick Ross. He has since managed several successful artists, including Zoey Dollaz, Bobby Shmurda, and Ball Greezy. Dizzy is currently the lead A&R and executive producer for DJ Snake, where he has collaborated with some of the biggest names in the industry. He is also an Executive Producer for Universal Music Latin and works with Roc Nation on a day-to-day basis. In 2021, he worked on several high-profile projects, including Ozuna’s and Anuel AA’s “Los Dioses” and Selena Gomez’s “Selfish Love” featuring DJ Snake.


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What is an A&R?

In the music business, an A&R, which stands for “Artist and Repertoire,” is a crucial role within record labels and music companies. A&R professionals are responsible for discovering and developing musical talent.

What A&R look for.

A&R (Artist and Repertoire) professionals play a crucial role in discovering, developing, and nurturing musical talent. When evaluating artists, A&R professionals typically look for a combination of the following qualities:

It’s important to note that different A&R professionals and record labels may prioritize these qualities differently based on their specific goals and target markets. Artists often benefit from being authentic, persistent, and adaptable while continuously honing their craft to stand out in a competitive industry.

Data Driven Decision

A data-driven music submission is a modern approach to sharing music with industry professionals, A&R executives, and record labels. This method involves not only submitting your music but also providing relevant data and analytics to support your submission.

Music Quality

The quality of music for a submission is a crucial factor that can significantly impact whether your music gets noticed and accepted by industry professionals, record labels, or A&R executives.


Passion in a music submission is a compelling and intangible element that can greatly influence how your music is received by industry professionals, audiences, and potential collaborators. It reflects your deep love and dedication to your craft, and it can be a driving force behind the creation and promotion of your music.

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