Mr. Reeves boasts an impressive resume, having worked with a variety of high-profile thought leaders and celebrities in building social impact enterprises that included film, TV, merchandising, and music properties. He is a marketing pioneer and has been involved in a number of chart-topping albums and singles. His marketing and branding partnerships in pop culture are directly responsible for selling over 25 million records worldwide. Reeves introduced branding partnerships inside the music industry. This innovative concept aligned artists with brand partners to enhance the audience reach and reduce recoupment costs charged back to the artists. Reeves’ involvement in the music business has been instrumental in handpicking female singing sensation EnVouge, which changed the R&B musical landscape for female groups, and in consulting with Sony Music, Warner Bros, MCA, and secured a music label for Magic Johnson Records. Reeves joined MJ Enterprises as Director of Corporate Partnerships and Branding for Magic Johnson, where he assisted with the corporate strategy that resulted in Magic Johnson’s corporate strategy footprint as we know it today. Using the same strategies, Reeves flourished in replicating his successful career in urban development with Oscar and Grammy award-winner Jamie Foxx. Reeves’ business model caught the attention of many other entertainment personalities, including Blair Underwood, whom he worked with to head up his philanthropic and alternative entertainment business propositions.