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Gary Reeves

Music Professional
Mr. Reeves boasts an impressive resume, having worked with a variety of high-profile thought leaders and celebrities in building social impact enterprises that included film, TV, merchandising, and music properties. He is a marketing pioneer and has been involved in a number of chart-topping albums and singles. His marketing and branding partnerships in pop culture are directly responsible for selling over 25 million records worldwide. Reeves introduced branding partnerships inside the music industry. This innovative concept aligned artists with brand partners to enhance the audience reach and reduce recoupment costs charged back to the artists. Reeves’ involvement in the music business has been instrumental in handpicking female singing sensation EnVouge, which changed the R&B musical landscape for female groups, and in consulting with Sony Music, Warner Bros, MCA, and secured a music label for Magic Johnson Records. Reeves joined MJ Enterprises as Director of Corporate Partnerships and Branding for Magic Johnson, where he assisted with the corporate strategy that resulted in Magic Johnson’s corporate strategy footprint as we know it today. Using the same strategies, Reeves flourished in replicating his successful career in urban development with Oscar and Grammy award-winner Jamie Foxx. Reeves’ business model caught the attention of many other entertainment personalities, including Blair Underwood, whom he worked with to head up his philanthropic and alternative entertainment business propositions.

A&R Score - Response Time


What is an A&R?

In the music business, an A&R, which stands for “Artist and Repertoire,” is a crucial role within record labels and music companies. A&R professionals are responsible for discovering and developing musical talent.

What A&R look for.

A&R (Artist and Repertoire) professionals play a crucial role in discovering, developing, and nurturing musical talent. When evaluating artists, A&R professionals typically look for a combination of the following qualities:

It’s important to note that different A&R professionals and record labels may prioritize these qualities differently based on their specific goals and target markets. Artists often benefit from being authentic, persistent, and adaptable while continuously honing their craft to stand out in a competitive industry.

Data Driven Decision

A data-driven music submission is a modern approach to sharing music with industry professionals, A&R executives, and record labels. This method involves not only submitting your music but also providing relevant data and analytics to support your submission.

Music Quality

The quality of music for a submission is a crucial factor that can significantly impact whether your music gets noticed and accepted by industry professionals, record labels, or A&R executives.


Passion in a music submission is a compelling and intangible element that can greatly influence how your music is received by industry professionals, audiences, and potential collaborators. It reflects your deep love and dedication to your craft, and it can be a driving force behind the creation and promotion of your music.

Connect with Top A&R Executives on Our Platform

Gain direct access to renowned labels like Sony, 300 Ent, Def Jam, and more. Through our platform, you’ll experience firsthand how we can assist you in forging vital connections and propelling your music career forward.

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