Entrepreneurial endeavors of his include entertainment management, product placement, branding, licensing, TV & film production, as well as celebrity endorsements. His expertise includes search engine monopolization, new business funding techniques, concept actualization, motivational speaking, and product launch campaigns. Jay is a leading expert in brand management and new technology who works closely with celebrities and Fortune 500 companies.

He was the former owner of viral, consumer electronic brand Fanstereo which incorporated top-tier celebrities, with each creating a capsule collection. He was the Chairman of a private entertainment branding agency, working with some of the world’s most renowned celebrities.

Jay envisioned a project in 2019 which could fill a gap that exists in the music industry. As a result of his heart and soul devoted to the project, Jay launched AVENUEAR in August of 2021 with a network of fantastic relationships in the industry. AVENUEAR is the first digital music delivery platform that allows independent artists to submit their material directly to industry professionals. The purpose of Jay’s initiative is to create an avenue for artists, writers, and producers that have previously been denied by record labels due to the refrain ‘no unsolicited materials’. With this new method, independent artists can directly submit music to their preferred executive. The platform features a wide range of music professionals who focus on different genres, including Rap, R&B, Hip-Hop, Pop, Electric, Latin, Rock, Country, and more. Jay’s goal is to help independent musicians achieve their dreams. The music industry needs a revolution.