Mauricio Londono

Music Professional

Mauricio Londono, known to his colleagues as “Mauro,” has an extensive career spanning more than two decades in the radio and music industry. He has worked on various media platforms from traditional to digital and has experience in business and production in the music industry.

Mauro’s career began as a radio host and National Program Director for all affiliated networks in Colombia’s “LOS 40 PRINCIPALES” radio network, where he developed programming strategies that positioned the station to the no.1 spot in the country.

In 2015, Mauricio became one of the first Latin Music Curators in Apple Music, opening up new markets in the U.S. and Latin America. He was responsible for creating essential playlists for top artists such as Shakira, Romeo Santos, and Juan Luis Guerra.

Following the success as a Latin Music Curator at Apple Music, Mauro became the Producer and Director of Digital Music at LaMusica App and created “LaMusica Original Podcast,” featuring top Latin American artists.

With close relationships to industry professionals, such as A&Rs, marketing managers, and producers, Mauro has the expertise to place the right music on international stages, from independent artists to major record labels.


A&R Score - Response Time


What is an A&R?

In the music business, an A&R, which stands for “Artist and Repertoire,” is a crucial role within record labels and music companies. A&R professionals are responsible for discovering and developing musical talent.

What A&R look for.

A&R (Artist and Repertoire) professionals play a crucial role in discovering, developing, and nurturing musical talent. When evaluating artists, A&R professionals typically look for a combination of the following qualities:

It’s important to note that different A&R professionals and record labels may prioritize these qualities differently based on their specific goals and target markets. Artists often benefit from being authentic, persistent, and adaptable while continuously honing their craft to stand out in a competitive industry.

Data Driven Decision

A data-driven music submission is a modern approach to sharing music with industry professionals, A&R executives, and record labels. This method involves not only submitting your music but also providing relevant data and analytics to support your submission.

Music Quality

The quality of music for a submission is a crucial factor that can significantly impact whether your music gets noticed and accepted by industry professionals, record labels, or A&R executives.


Passion in a music submission is a compelling and intangible element that can greatly influence how your music is received by industry professionals, audiences, and potential collaborators. It reflects your deep love and dedication to your craft, and it can be a driving force behind the creation and promotion of your music.

Connect with Top A&R Executives on Our Platform

Gain direct access to renowned labels like Sony, 300 Ent, Def Jam, and more. Through our platform, you’ll experience firsthand how we can assist you in forging vital connections and propelling your music career forward.

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