Peter is a highly successful music professional with an extensive background in the entertainment industry. With over a decade of experience, he have served as an entertainment lawyer for numerous well-known clients, including Cash Money Records, Blackstreet, and Criss Angel. Moreover, he has also held strategic leadership positions at major record labels such as Jive Records, Universal Music, and Warner Bros Records. In these roles, Peter managed and oversaw various creative operations, led A&R teams, and directed record labels and management companies. Currently, Peter is the President of Peter Thea Consulting, Inc., a prominent consulting and management firm that serves a diverse range of clients in the entertainment industry, including recording artists, producers/writers, entertainment companies, and industry executive
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What is an A&R?
In the music business, an A&R, which stands for “Artist and Repertoire,” is a crucial role within record labels and music companies. A&R professionals are responsible for discovering and developing musical talent.
What A&R look for.
A&R (Artist and Repertoire) professionals play a crucial role in discovering, developing, and nurturing musical talent. When evaluating artists, A&R professionals typically look for a combination of the following qualities:
It’s important to note that different A&R professionals and record labels may prioritize these qualities differently based on their specific goals and target markets. Artists often benefit from being authentic, persistent, and adaptable while continuously honing their craft to stand out in a competitive industry.
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