Peter Thea

Music Professional

Peter is a highly successful music professional with an extensive background in the entertainment industry. With over a decade of experience, he have served as an entertainment lawyer for numerous well-known clients, including Cash Money Records, Blackstreet, and Criss Angel. Moreover, he has also held strategic leadership positions at major record labels such as Jive Records, Universal Music, and Warner Bros Records. In these roles, Peter managed and oversaw various creative operations, led A&R teams, and directed record labels and management companies. Currently, Peter is the President of Peter Thea Consulting, Inc., a prominent consulting and management firm that serves a diverse range of clients in the entertainment industry, including recording artists, producers/writers, entertainment companies, and industry executive

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A&R Score - Response Time

Approach

What is an A&R?

In the music business, an A&R, which stands for “Artist and Repertoire,” is a crucial role within record labels and music companies. A&R professionals are responsible for discovering and developing musical talent.

What A&R look for.

A&R (Artist and Repertoire) professionals play a crucial role in discovering, developing, and nurturing musical talent. When evaluating artists, A&R professionals typically look for a combination of the following qualities:

It’s important to note that different A&R professionals and record labels may prioritize these qualities differently based on their specific goals and target markets. Artists often benefit from being authentic, persistent, and adaptable while continuously honing their craft to stand out in a competitive industry.

Data Driven Decision

A data-driven music submission is a modern approach to sharing music with industry professionals, A&R executives, and record labels. This method involves not only submitting your music but also providing relevant data and analytics to support your submission.

Music Quality

The quality of music for a submission is a crucial factor that can significantly impact whether your music gets noticed and accepted by industry professionals, record labels, or A&R executives.

Passion

Passion in a music submission is a compelling and intangible element that can greatly influence how your music is received by industry professionals, audiences, and potential collaborators. It reflects your deep love and dedication to your craft, and it can be a driving force behind the creation and promotion of your music.

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