Sydney Alston

Music Professional

Sydney Alston is an accomplished music industry veteran with more than two decades of experience. Throughout his tenure, he has provided valuable resources and guidance to artists in the Los Angeles area and beyond. With a decade of experience on the road as a bass player and singer, Sydney discovered a passion for cultivating and managing emerging talent. His expertise in the business side of the music industry led him to a position with Disc Makers, a highly regarded independent artist CD and DVD manufacturing company. As he rose through the ranks, Sydney became the go-to expert in the Los Angeles branch. Alongside his role at Disc Makers, he launched his own management and production firm, utilizing his experience and relationships to mentor young talent, produce independent records, and coordinate major label showcases. Thanks to his efforts, artists such as Major Myjah and Emily Deforesters have secured significant label and publishing deals with major players like UMG, Capitol, and Sony.


A&R Score - Response Time


What is an A&R?

In the music business, an A&R, which stands for “Artist and Repertoire,” is a crucial role within record labels and music companies. A&R professionals are responsible for discovering and developing musical talent.

What A&R look for.

A&R (Artist and Repertoire) professionals play a crucial role in discovering, developing, and nurturing musical talent. When evaluating artists, A&R professionals typically look for a combination of the following qualities:

It’s important to note that different A&R professionals and record labels may prioritize these qualities differently based on their specific goals and target markets. Artists often benefit from being authentic, persistent, and adaptable while continuously honing their craft to stand out in a competitive industry.

Data Driven Decision

A data-driven music submission is a modern approach to sharing music with industry professionals, A&R executives, and record labels. This method involves not only submitting your music but also providing relevant data and analytics to support your submission.

Music Quality

The quality of music for a submission is a crucial factor that can significantly impact whether your music gets noticed and accepted by industry professionals, record labels, or A&R executives.


Passion in a music submission is a compelling and intangible element that can greatly influence how your music is received by industry professionals, audiences, and potential collaborators. It reflects your deep love and dedication to your craft, and it can be a driving force behind the creation and promotion of your music.

Connect with Top A&R Executives on Our Platform

Gain direct access to renowned labels like Sony, 300 Ent, Def Jam, and more. Through our platform, you’ll experience firsthand how we can assist you in forging vital connections and propelling your music career forward.

Play Video
Play Video