Tezzel - AvenueAR

Mateo Cano "Tezzel" Calderon

Music Professional

Mateo Cano Calderon is a young Colombian music producer with a rich repertoire that has made him one of the most sought out producers by artists to work with.

Known to his industry colleagues as TEZZEL, this young producer has worked with some of the biggest names in the Latin industry including on international hits like “Anaranjado” by Jowel y Randy, “Cuerpo en Venta” by multiplatinum artist Noriel ft. Myke Towers, Rauw Alejandro, Almighty, “X” by global Latin stars Nicky Jam and J Balvin and many other hits.

In 2017, Tezzel became part of Universal Music Latin as an executive producer to develop and oversee global projects for some of the biggest artists on their roster. In addition, Tezzel also founded his own Record Label “Deep Sight Records” and Publishing “Tezzla” where he began to develop the careers of independent music producers who are now connected and working with global Latin super stars.

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A&R Score - Response Time

Approach

What is an A&R?

In the music business, an A&R, which stands for “Artist and Repertoire,” is a crucial role within record labels and music companies. A&R professionals are responsible for discovering and developing musical talent.

What A&R look for.

A&R (Artist and Repertoire) professionals play a crucial role in discovering, developing, and nurturing musical talent. When evaluating artists, A&R professionals typically look for a combination of the following qualities:

It’s important to note that different A&R professionals and record labels may prioritize these qualities differently based on their specific goals and target markets. Artists often benefit from being authentic, persistent, and adaptable while continuously honing their craft to stand out in a competitive industry.

Data Driven Decision

A data-driven music submission is a modern approach to sharing music with industry professionals, A&R executives, and record labels. This method involves not only submitting your music but also providing relevant data and analytics to support your submission.

Music Quality

The quality of music for a submission is a crucial factor that can significantly impact whether your music gets noticed and accepted by industry professionals, record labels, or A&R executives.

Passion

Passion in a music submission is a compelling and intangible element that can greatly influence how your music is received by industry professionals, audiences, and potential collaborators. It reflects your deep love and dedication to your craft, and it can be a driving force behind the creation and promotion of your music.

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