Mateo Cano "Tezzel" Calderon
Mateo Cano Calderon is a young Colombian music producer with a rich repertoire that has made him one of the most sought out producers by artists to work with.
Known to his industry colleagues as TEZZEL, this young producer has worked with some of the biggest names in the Latin industry including on international hits like “Anaranjado” by Jowel y Randy, “Cuerpo en Venta” by multiplatinum artist Noriel ft. Myke Towers, Rauw Alejandro, Almighty, “X” by global Latin stars Nicky Jam and J Balvin and many other hits.
In 2017, Tezzel became part of Universal Music Latin as an executive producer to develop and oversee global projects for some of the biggest artists on their roster. In addition, Tezzel also founded his own Record Label “Deep Sight Records” and Publishing “Tezzla” where he began to develop the careers of independent music producers who are now connected and working with global Latin super stars.
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What is an A&R?
In the music business, an A&R, which stands for “Artist and Repertoire,” is a crucial role within record labels and music companies. A&R professionals are responsible for discovering and developing musical talent.
What A&R look for.
A&R (Artist and Repertoire) professionals play a crucial role in discovering, developing, and nurturing musical talent. When evaluating artists, A&R professionals typically look for a combination of the following qualities:
It’s important to note that different A&R professionals and record labels may prioritize these qualities differently based on their specific goals and target markets. Artists often benefit from being authentic, persistent, and adaptable while continuously honing their craft to stand out in a competitive industry.
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