Warryn Campbell

Music Professional

American record producer and multi-instrumentalist. He specializes in gospel music and R&B. Campbell originally got his start as a session musician and producer under the tutelage of DJ Quik on his third album Safe + Sound. His work includes production and songwriting credits for Mary Mary, Kanye West, Alicia Keys, Xzibit, Yolanda Adams, Dayna Caddell, Mos Def, Missy Elliott, Kierra Sheard, Brandy, Dave Hollister, Men of Standard, Mario, Kelly Price, Shanice, Dru Hill, Dorinda Clark-Cole, Musiq Soulchild and more. He is also a member of the modern quartet-styled traditional gospel group The Soul Seekers signed to GospoCentric Records. As a record executive, he briefly served as vice president of A&R for Elektra Records. Warryn recently helped produce Australian R&B Singer Jade MacRae’s second album “Get Me Home,” which was released February 2008 in Australia. He recently collaborated with R&B/Pop singer Amerie on a Rock & Roll track titled “Higher” for her 4th album In Love & War.

100

A&R Score - Response Time

Approach

What is an A&R?

In the music business, an A&R, which stands for “Artist and Repertoire,” is a crucial role within record labels and music companies. A&R professionals are responsible for discovering and developing musical talent.

What A&R look for.

A&R (Artist and Repertoire) professionals play a crucial role in discovering, developing, and nurturing musical talent. When evaluating artists, A&R professionals typically look for a combination of the following qualities:

It’s important to note that different A&R professionals and record labels may prioritize these qualities differently based on their specific goals and target markets. Artists often benefit from being authentic, persistent, and adaptable while continuously honing their craft to stand out in a competitive industry.

Data Driven Decision

A data-driven music submission is a modern approach to sharing music with industry professionals, A&R executives, and record labels. This method involves not only submitting your music but also providing relevant data and analytics to support your submission.

Music Quality

The quality of music for a submission is a crucial factor that can significantly impact whether your music gets noticed and accepted by industry professionals, record labels, or A&R executives.

Passion

Passion in a music submission is a compelling and intangible element that can greatly influence how your music is received by industry professionals, audiences, and potential collaborators. It reflects your deep love and dedication to your craft, and it can be a driving force behind the creation and promotion of your music.

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